Integrated Marketing Manager – Digital Media/Broadcasting (AA)

Integrated Marketing Manager – Digital Media/Broadcasting (AA) Integrated Marketing Manager – Digital Media/Broadcasting (AA) This is an excellent opportunity for a strong Operational Digital Manager to join an iconic brand within this global giant. You will be responsible to serve across functional marketing initiatives and oversee a team responsible for driving high quality top of the funnel growth and awareness. The senior manager/director of marketing will identify opportunities for the brands, lead marketing, drive bottom-line revenue and contain costs. The role entails partnering with Ad Sales to help ideate and develop convergent campaigns for sponsor brands across various platforms; develop a strategic marketing plan, reviewing and updating the brand’s vision, performance evaluate current staff, managing all aspects of marketing across channels, collaborate with Communications team to develop a comprehensive communications plan. The role also interfaces with teams including clients, media agencies, Ad Sales, on-air, production, social media, site editorial, legal, and external vendors. Experience and Qualifications required: Bachelor’s Degree, Post Graduate degree an advantage Minimum 8 years Marketing, direct to consumer digital marketing A background in the Broadcast Media/Entertainment Media Industry essential Experience in team management , growth and proven success in managing marketing campaigns Hands on digital marketing and strategy experience Highly analytical and uses data to uncover insights and opportunities to drive impact Ability to shift effectively back and forth between day to day operations and long term high level strategy Strong technical skills and broad knowledge of tech platforms, tools and systems Basic working knowledge of HTML and CSS Extensive experience in SEM, SEO, email and social media marketing. Google Ads Certified Experience in using PPC tools available in the Google stack including Google Ads and Search 360 Understands concepts like CPA, CPC, Quality Scores and Impression Share Drive the digital marketing strategy, planning, and execution across the following performance channels – Display Advertising, Programmatic, App Marketing, Video marketing, Native/Content Advertising, SEO – which are managed both in-house and in collaboration with external partners Plan the digital marketing budget aligning with the Brand Head and the overarching strategy set at company level Job Information Status: Open No of vacancies: 1 Job type: Full Time Job level: Top level Years of experience: 8 Salary: Negotiable Publish date: 14 Apr 2021